WEB ACCESSIBILITY

INCLUSIVE DESIGN

Accessibility for all…

Whose job is it to ensure the web is accessible for everyone? 
What are the problems UX can solve?
Who are we solving for? 

Who do we design for?

 
 
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Vision

Zooming limitations, contrast & text
Hearing Disability.png

Hearing

Video closed captions, volume, & sign language
Physical Disability.png

Physical

Keyboard input, touch targets, & gestures
Learning Disability.png

Learning

Consistencies, learnability, & error management
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What can UX do?

Many solutions to these needs depend on the development team for code related to screen readers, alt tabs, closed caption videos, keyboard and gesture inputs.

So what can we do in UX to maintain inclusion? Color contrast, font/button size, understandable copy, object consistency, and so much more. The opportunities are endless.

For this study, I’m going to improve my previous design for a native application our team made for Music Midtown

By focusing on color contrast, consistency, buttons, touch targets, focus indicators, typography, language, and layout, I will be able to transform our existing prototype into a prototype accessible and inclusive to all. 

Color Contrast:

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Ishihara color blind test

1 in 25 men are colorblind, and 1 in 200 women are colorblind. 98% of colorblind have Red-Green Color Blindness. Depending of the level, any of theses number would be illegible.

The Ratio:

TEXT: {4.5 : 1} color contrast from foreground to back ground

LARGE TEXT: {3 :1} color contrast from foreground to back ground

Original Tutorial Ratios

 
PRE Tutorial 1.jpg

Orange & White

Hex: #F76242
Ratio: 3.09 : 1
PRE Tutorial 2.jpg

Green & White

Hex: #87b852
2.33 : 1
PRE Tutorial 3.jpg

Blue & White

Hex: #75d1f3
1.72 : 1
PRE Tutorial 4.jpg

Pink & White

Hex: #ef3d8b
3.67 : 1
 

We took the colors in our tutorial from the colors represented in the Music Midtown posters and illustrations. However, with white text in the foreground, none of these colors passed the ratio test. We can improve this by changing every instance of these colors to a passing color scheme.

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Consistency & Actions

Being consistent in call to action buttons and patterns throughout a digital product greatly improves accessibility for physical and learning disabilities. From screen readers to tab features, touch and gesture buttons should be at least 44px x 44px and have defined color coded access and error management. Always using consistent language and focusing on back and skip features in any optional action.

Music Midtown

Button Focus

 
PRE Tutorial 1.jpg

Emphasis

To make the buttons’ color contrast accessible and to define the outline and action related to each button. This helps not only those with difficulties in vision, but learning disabilities as well, by creating consistency in action and language.

Create Account.png

Size

Assuring each button has at least a 44px by 44px. Call to action buttons become more accessible for touch, gesture, and physical disabilities, as well as the elderly.

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Focus

Button shape and size is important to create consistency within a product. Any button that is a call to action and results in any financial charges, sign ups, or will move to a new page should be distinct.

 
Dyslexia Font

Typography & Learnability

Typography can be a beautiful and subtle way to express a product’s brand or identity. But copy also carries weight to be the most direct information about a platform. This typography, developed by Dan Britton, is meant to demonstrate the hardships of what reading can feel like for someone with dyslexia among other reading and cognitive learning disabilities. For this reason, sans-serif and weighted fonts are recommended for dyslexia readers.

And who said legible can’t be beautiful?

Typography

 
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Coyote

The type used in the current Music Midtown application is Coyote. A sans-serif font, but with line breaks and disruptions throughout the font, it could cause some users to struggle with comprehension.

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Open Dyslexia

Designed by Abelardo Gonzalez, it’s specifically geared to assist dyslexia readers. By demonstrating physical weight to the lower end of the type, it guides a user’s eyes to follow the line of information more clearly.

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Poppins

A sans-serif type that displays clear lines and drops below the line on text in lower case to help guide the user’s line of sight and focus to the information. This is the font currently displayed on my personal portfolio.

 

The Results

Style & Object Guides

 

By creating a style and object guide, you can:

Check color contrast for all color palette combinations.

Create consistency in all button patterns, including size.

Determine the best Typography, weight, and size for a product.

By incorporating these ideas, the product not only becomes more accessible for everyone, but has the potential to be more successful with a wider audience range to be seen by all.

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Thank you for you time.